![]() The only real difference is that you need a business account to pay to launch ads on Snapchat. One thing to note prior to setting up your profile is that there is almost no difference between a personal account and business account on Snapchat. If your company's on board with the value of building brand awareness through Snapchat, the first steps are to create an account, familiarize yourself with the interface, and set up your profile. Lastly, there are few ads and no links to drive traffic away from seeing and interacting with your content. If a user adds your business as a friend, they can easily see that you’ve added a Story and play it. There’s also no algorithm hiding your posts. There’s less competition, and therefore, you’re more likely to stand out. So why would you want to market your company on Snapchat? If you’re not willing to think outside-the-box, experiment, and have a little fun, then it’s not the right social media marketing platform for you - at least not right now. Brand messaging that feels too professional is seen as boring on the app. It’s about personalized messaging, real-time video, emojis and doodles, and quirky content - It’s raw and full of personality. That’s the first thing you need to understand: This social media platform isn't like any other platform out there. We’re not suggesting that you sign up without a strategy, an understanding of its user base, and most importantly, a commitment to creating content that may be completely different from anything you’ve created before. As Harris writes, “Pappy & Harriet’s is the place to eat if you’re visiting Joshua Tree (about 10 miles away) or the surrounding Yucca Valley.Marketing your business on Snapchat isn’t for every company. Or its status as a music venue that has attracted huge-name talent including Lizzo, Lorde, Paul McCartney and Robert Plant. You’ve probably heard of its tri-tip and whiskey selection. Without a doubt, Pappy & Harriet’s is the most famous establishment in Pioneertown, “a tiny community that looks like it was plucked straight from a western,” Times food columnist Jenn Harris writes. Explore Pioneertown beyond Pappy & Harriet’s Those hoping to immerse themselves further in the Beauty Bubble’s irresistible pep might consider attending a screening of “ Inside the Beauty Bubble,” a recent documentary about Hafler and his creation. (“Come on down to the Beauty Bubble, you must get there on the double / If you’re having beauty trouble, come to the Beauty Bubble.”) Don’t miss its theme song, which I’ve been humming ever since I heard it. If you can’t make it to the Beauty Bubble in person, it’s worth taking a spin through its website anyway. ![]() Need a haircut or coloring treatment while in town? Hafler and his team can do that too. ![]() In addition to the museum, visitors can browse the crystals, accessories and other souvenirs available for sale. ![]() What are your favorite things to do in Joshua Tree? Let me know, and I may share them in a special edition of Escapes made up of reader recommendations coming soon. And budget time to explore all of old-timey Pioneertown - not just the iconic Pappy & Harriet’s. Instead of beelining it for Skull Rock, Arch Rock or another ultra-Instagram-friendly destination within the park, consider booking a wildlife class with the Desert Institute. In this edition of Escapes, you’ll find a few ways to veer ever so slightly off the beaten path during a visit to Joshua Tree. My colleague Christopher Reynolds recently wrote a story about the “full-blown boom” of travelers seeking unique vacation rentals (Anyone up for a $3,460-per-night stay in an “Invisible House”?), vintage-clothes shopping, time in nature and, of course, all those desert vibes. Popularity - and subsequent congestion - is an issue beyond the park as well. The National Park Service puts it bluntly: “Every weekend in the spring is … extremely congested.” Spring is a wildly popular time to visit Joshua Tree National Park, offering an idyllic window of mild weather sandwiched between the desert’s harsher seasons.
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